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"Markdown": "**There’s a reason Cathedral City has been crowned the nation’s favourite.**\r\n\r\nFor over 50 years, they’ve honed their craft and expertise, teaming up with local farmers, producers, and communities to source quality ingredients and deliver delicious tasting cheddar, every time. \r\n\r\nDespite being the market leader (they currently hold an impressive 44.4% market penetration), the brand had big ambitions. They knew that with everything going on in the world, it was more important than ever to connect with consumers. [Cathedral City](https://cathedralcity.co.uk/) turned to us, their long-standing partner for over 8 years, to build a deeper connection and tighten their leading position. "
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"Markdown": "**Our mission was to create a more emotive and meaningful brand experience.**\r\n\r\nRooted in the idea of doing things ‘with heart and soul’, the re-energised identity is centred around Cathedral City’s dedication to craft and becoming a part of everyday life, for everyone. The cathedral is now front and centre, living at the heart of the vibrant city, whilst rich colours and textures give a crafted and handmade feel.\r\n\r\nDrawing inspiration from the artistry of sign painting, a choiceful blend of styles bring character and charm to the brand’s typography. A deep burgundy plays the role of the hero colour, whilst hues of creams and golds inject warmth. A block screen-printed illustration style brings the identity and wider brand world to life. Each charismatic character connotes a warm-hearted and generous spirit, whilst banners pull out key messaging with a celebratory feel.\r\n\r\nWe added carefully crafted stamp-like ‘makers’ marks’ to further bring through quality cues. Not only do they depict the rich story behind Cathedral City, they show the time, care and attention that goes into every block of cheese. In addition, a bespoke and ownable sonic identity heroes the layers of diegetic sound that emanate from a community bursting with life. A pizzicato movement, combined with natural human elements and the iconic Cathedral bell, perfectly instils a sense of positivity and togetherness. \r\n\r\n\r\n"
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&
ENCAPSULATING EARTHY ARTISTRY
Ponzi Vineyards
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JUST AROUND THE CORNER
Granville Island Brewing
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NEVER SQUARE
Oscar Mayer
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A FRESH PERSPECTIVE
Kum and Go
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&quo
A HUMAN TOUCH FOR DIGITAL
First Direct
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Cathedral City
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NATURALLY WILD
Vyne Botanicals
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"Markdown": "**The idea of ‘Awaken Your Senses’ became our central and guiding narrative for the brand refresh.**\r\n\r\nWe started off by reimagining the crown logo to be more fluid and expressive. Accompanying it on pack and within the wider brand world are the new aroma swirls to reflect [gëvalia’s](https://gevalia.com/) aromatic experience in a modern way. Beautifully changing color across the range, the graphic helps to create a rich sensorial ambiance, while aiding easy navigation on shelf.\r\n\r\nEmbracing its vibrant yellow canvas, we celebrated the brand’s Swedish heritage by playing into contemporary Scandinavian aesthetics. Redesigning the new wordmark in a lower case with a much bolder weight aided in the pronunciation of a soft ‘g’.\r\n\r\nGiving a further nod to gëvalia’s rich history, we proudly highlighted Gavle, the town in Sweden where the brand was founded."
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AWAKEN YOUR SENSES
gevalia